Hey {{ firstname | default: there, }}

I need to share something important.

If you sell products online and you're not thinking about AI search right now, you're already behind.

OpenAI announced ChatGPT ads on January 16th. Beta testing with major brands started last week. Full rollout is happening this month.

CHATGPT ADS TIMELINE

JAN 16

Announced - OpenAI confirms ads coming

LATE JAN

Beta Testing - Enterprise brands ($1M+ commitment)

FEB

NOW - Full Rollout to free & Go tier users

This isn't a "maybe someday" thing. It's happening now. And by the time ads go fully live, the brands who got ready early will already be showing up. The rest will be playing catch-up.

The Numbers You Need to See

800M

WEEKLY CHATGPT USERS

$60

CPM (20X GOOGLE DISPLAY)

4,700%

AI TRAFFIC TO RETAIL YOY

-61%

ORGANIC CTR WITH AI OVERVIEW

The brands in the beta program are setting up their campaigns right now. When this goes fully live, they'll already be optimized. Everyone else will be scrambling.

Here's What Worries Me

I've been watching this closely, and three things concern me:

Organic visibility is collapsing

When an AI Overview appears, click-through rates drop by 61%. That traffic you worked years to build? It's being intercepted.

AI doesn't know your products exist

If your product data isn't structured for AI-clean attributes, rich descriptions, proper schema-you're invisible to ChatGPT and Perplexity.

Your competitors are moving

I've had three calls this week with brands who just realized their competitors are showing up in AI recommendations. They're not.

What You Need To Do This Week

Look, you need to audit how ready your brand is for AI search. Not next quarter. This week.

1

Check your product feed health

• Are your product titles and descriptions AI-readable?
• Is your schema markup implemented correctly?
• Can AI systems understand what you sell?
2

Test if AI knows you exist

• Go to ChatGPT or Perplexity and search for your products
• Ask "what's the best [your category] for [your customer]?"
• If you don't show up, that's your answer
3

Make sure AI can find you

• Same business name, address, phone everywhere
• Clear "about us" that explains what you sell
• Content that answers "how does this compare to X?"

How Scaledon Can Help

We've been helping our clients get ready for this for over a year. The goal is simple: make sure your products show up when people ask AI for recommendations - not just when they Google.

✓
 Full audit of your AI visibility (organic + product feeds)
✓
 Fix your product data so AI actually understands it
✓
 Technical setup so you show up in AI results
✓
 Track where AI is recommending you (and your competitors)

We'll show you exactly where you stand. No strings attached.

LEARN MORE

Shopping with AI →

LEARN MORE

ChatGPT Ads Guide →

🧭 One More Thing

Ask your current marketing manager or agency:

❝

"What's our AI search visibility strategy?"

If they don't have a clear answer, that tells you everything you need to know.

You've got weeks to get ready, not months. The brands that move now will show up in AI recommendations for free. Everyone else? They'll be throwing $60 at every thousand impressions, fighting for attention you already owned.

I'd rather you be in the first group.

Talk soon,

Iulia Vasciuc

CEO, ScaledOn

P.S. Hit reply and tell me: have you searched for your products

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