SEO for Redesigns: What to Watch Before You Relaunch
Don’t Let a Beautiful Redesign Break Your SEO
Most redesigns focus on visuals — sleeker layouts, bolder branding, cleaner UX.
But behind every relaunch is a hidden risk most teams underestimate: your SEO can collapse overnight if you don’t protect it.
Traffic drops of 20–70% are common when SEO is ignored during redesigns. And once rankings fall, it can take months (or longer) to recover.
That’s why a redesign isn’t just a design project.
It’s an SEO project.
Where Redesigns Go Wrong
Design tweaks can quietly dismantle years of organic growth:
Keyword-rich pages get removed for “cleaner layouts.”
Internal links disappear because they look “cluttered.”
New frameworks launch without checking crawlability or structured data.
URL changes happen… without redirects in place.
One missed step can undo everything your site has earned.
What You Need to Protect Before Relaunch
To keep your rankings intact, you need a pre-launch plan — one that covers:
Your current site crawl and benchmarks
URL mapping and redirect planning
Content audits and updates
Technical SEO foundations (robots, sitemaps, internal links, schema)
Core Web Vitals and mobile UX readiness
Launch-day monitoring
Post-launch validation and maintenance
Most redesign mistakes happen simply because no one was watching these pieces.
The Playbook That Saves Your Rankings
We built a step-by-step SEO Relaunch Checklist that walks you through exactly what to check — before, during, and after your redesign.
It’s the same process we use to help brands relaunch without losing traffic, visibility, or conversions.
If you’re refreshing your website soon (or planning to), this guide will save you headaches — and hundreds of hours of recovery.
