- ScaledOn
- Posts
- Review of 2019 Video Facts
Review of 2019 Video Facts
The future for your brand is increasingly watched or spoken, and I’m sure, depending on your viewing habits, there is a lot of debate in your organization about how people are watching video in 2019.
Let’s review the facts around TV and Video in 2019:
73% of your customers in the US watch traditional TV
96% of that is at home
69% have another device open as they watch
74% with a mobile device
49% with a computer
85% watch a video online (90% for under 25)
49% of your customers watched more online video year over year
62% in general and 70% YouTube of that online watching occurs on a mobile phone
Top ten places they watch online:

56% of US adults Stream Video
26% of people have “cut the cord” with their cable operator
Nextflix, Prime Video, YouTube, Hulu and HBO dominate what is streamed
US adults generally watch 2 hours a day of streamed/online content
How they watch it:

Nielsen Local Watch report August 2019
How do your customers spend time consuming media each day

Nielsen Local Watch report August 2019
Many organizations are having a healthy debate about their 2020 media mix. Typically two camps emerge: “cord cutters” vs. “traditionalists” usually driven by the behavior they observe in their households. Our recommendation is to allocate your 2020 media dollars based upon where your core customer segments spend most of their time and on platforms that you can reach them with an ROI positive CPM.
The blocker that stops many clients from adopting more video continues to be the cost of video production. We know that better creativity typically drives 2X the sales results, but it continues to be hard to free up the dollars to regularly create compelling videos. In a future blog post, we will discuss our new video production partners at ROI focused price points, as we believe your brand’s future success will be determined on YouTube, Cable TV, Instagram, and increasingly underdog platforms like Amazon (B2C) and LinkedIn (B2B).
Drop me a note with your thoughts on what is working at your Brand!