Hello!
It’s Thanksgiving week, that rare moment when the pace slows, inboxes quiet down, and most of us finally take a breath between family time, leftovers, and pretending we’re not checking Slack.
So I’ll keep this edition short.
Just one idea I want you to sit with during this calm, reflective, fireside kind of week:
2026 is about to get more expensive… and more competitive.
And the gap between the brands who win and the brands who survive is widening
Let me explain.
🔥 Rising CPCs + Rising Returns = The 2026 Squeeze
If CPCs rise… Every platform. Every auction. Every year.
and conversion rates rise (because your competitors are getting better, faster creative, better product clarity, higher relevancy)…
and returns are exploding (63% of U.S. shoppers openly admit to ordering multiple variations with the intent to return most of it. This was 58% the year prior.)
✔ Your margins collapse.
✔ Your ROAS dies.
✔ Your CAC becomes unsustainable.
This is why 2026 isn’t about “scaling spend.”
It’s about scaling clarity.
The brands that win will be the ones who:
✔ Lower CPC through higher relevance
✔ Lower returns through clearer expectation-setting
✔ Raise CVR through stronger, more explain-first creative
🎥 The 2026 Advantage: AI Video That Saves Your Margin
Consumers don’t read.
Consumers don’t squint at specs.
Consumers don’t scroll static images trying to guess.
They watch.
They understand.
They decide.
This is why video:
🔥 boosts conversion rates by 80%+
🔥 reduces returns by 20–40%
🔥 increases post-view purchase intent 3.5×
🔥 improves ad relevance → lowering CPC
🔥 lifts Amazon sales 9–15%
🔥 outperforms static on Meta/TikTok 2–3×
And this is exactly why AI video becomes your most profitable 2026 weapon.
Not “nice to have.”
Essential.
It’s the week we slow down, breathe a little deeper, and appreciate the people who make our work possible.
So this year, instead of stuffing your inbox with “holiday offers,” we want to give you something that actually moves the needle for 2026.
One shoot, three assets, endless use cases across Meta, TikTok, Amazon, PMax, your site, and retargeting.
A small lift now for a big advantage next year. Claim your bundle before December 2024th.
🧭 Final Thought
You can’t beat rising costs by spending more.
You beat them by converting better, and returning less.
Let’s scale smarter,
—Iulia
